Hello, my name is Holden Greenberg, and I love designing intuitive user experiences that make people's lives easier. Currently, I am working with Hy-Vee Grocery to improve the digital experience across their website and app.

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Since receiving my Bachelor's of Industrial Design with a concentration in UX/UI Design from Iowa State University in December of 2018, I have worked on a variety of amazing projects. Before my time at Hy-Vee, some of my past experiences include working with Dell Technologies to improve their e-commerce experience on dell.com and Dell Premier, improving the travel insurance claims experience at Berkshire Hathaway Specialty Insurance, and redesigning a pet insurance quoting tool for a small company called Prudent Pet.  Through the use of user research, user-centered design principles, and user testing, I have created intuitive user experiences for these amazing companies.

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My skills include Wireframing, Prototyping, Visual Design, User Testing, User Research, and Design System Management. I am also proficient with Figma, Sketch, and Adobe Creative Suite.